Weiterempfehlung: ¹Werbelink In Introduction to Business Negotiations, you will explore the elements of a successful negotiation, including problem-solving and conflict resolution. This course features a simulated business negotiation model that brings the deal inside the classroom where its multiple aspects can be studied. The course provides a foundational prerequisite to the second course in this […]
Weiterempfehlung: ¹Werbelink The Planning for Risk, Retirement & Investment course is designed for individuals to build financial literacy, one of the most pressing needs Americans face today. Financial decisions made by individuals impact the larger community in significant ways with pervasive cost due to financial mistakes. A recent study by the Financial Industry Regulatory Authority […]
Weiterempfehlung: ¹Werbelink Are you aware of the sheer size and rapid development of tourism? And do you like to engage in meaningful debates about these developments as they appear today and/or tomorrow? If so, this course is for you! Learn more about different social science perspectives to tourism. Implement these perspectives to a tourism case […]
Weiterempfehlung: ¹Werbelink Building adequate housing is a pressing issue worldwide. With close to a billion people currently living in slums, accommodating a growing population, and improving dwelling conditions is a critical issue for society. This challenge cannot be solved with a one-size-fits-all approach. Every city, region and country demand their own housing models and prototypes. […]
Weiterempfehlung: ¹Werbelink Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and […]
Weiterempfehlung: ¹Werbelink In this business and management course, we will analyze contemporary issues in the management of human capital in the hotel and tourism industry, within both macro- and micro-perspectives. You will learn how organizational culture impacts human capital, how to effectively staff your team, leadership skills and how to manage employee motivation. We will […]
Weiterempfehlung: ¹Werbelink Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand. Concepts […]
Weiterempfehlung: ¹Werbelink Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is […]
Weiterempfehlung: ¹Werbelink Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. Explore how to create customer value and evaluate marketing actions, […]
Weiterempfehlung: ¹Werbelink Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis […]