Weiterempfehlung: ¹Werbelink Building adequate housing is a pressing issue worldwide. With close to a billion people currently living in slums, accommodating a growing population, and improving dwelling conditions is a critical issue for society. This challenge cannot be solved with a one-size-fits-all approach. Every city, region and country demand their own housing models and prototypes. […]
Weiterempfehlung: ¹Werbelink Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and […]
Weiterempfehlung: ¹Werbelink In this business and management course, we will analyze contemporary issues in the management of human capital in the hotel and tourism industry, within both macro- and micro-perspectives. You will learn how organizational culture impacts human capital, how to effectively staff your team, leadership skills and how to manage employee motivation. We will […]
Weiterempfehlung: ¹Werbelink Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand. Concepts […]
Weiterempfehlung: ¹Werbelink Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is […]
Weiterempfehlung: ¹Werbelink Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. Explore how to create customer value and evaluate marketing actions, […]
Weiterempfehlung: ¹Werbelink Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis […]
Weiterempfehlung: ¹Werbelink Businesses today have access to an increasingly large amount of detailed customer data, and this influx of “big data” is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from […]
Weiterempfehlung: ¹Werbelink In this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. The fixed and mobile Internet and related technologies exert a profound influence […]
Weiterempfehlung: ¹Werbelink The world of sports excites and engages people. The spirit of competition, the possibility of a winner, and the recognition of perseverance and dedication drive people to watch and even participate as athletes. This is how we traditionally think of sports, but there is also the business of sports. As this business has […]